Throughout 2025 and into the new year, the Product & Engineering team has been deeply focused on rebuilding our suite of applications to prepare Nabis for the next decade of growth. This work supports our broader mission: to create a platform that exponentially grows the cannabis industry through simplicity, standardization, and seamless enablement across the supply chain.
Cannabis remains a relatively new frontier for both regulations and software. While there are parallels to other regulated industries and e-commerce, Nabis has had the unique opportunity to build in tandem with the industry, shaping the tools and systems that support its evolution.
Through our experience in both California and New York, Nabis is positioned to deliver wholesale and distribution commerce software that feels familiar and intuitive, while remaining flexible enough to adapt to the constantly evolving regulatory landscape. We’re developing software that enables the market to scale faster with the highest degree of trust that all products moving through our ecosystem are safe and compliant.
Following our launch in New York, we’ve concentrated on building the architecture needed to support a truly multi-state business. A major part of that effort has been investing in a national infrastructure layer that allows our software and distribution capabilities to scale alongside our partners–from small mom-and-pop shops to the largest multi-state operators.
Through services like the Nabis Marketplace, we’ve helped democratize access to the largest catalog of brands and products in both emerging and established markets. As we expand into additional states, this foundation will allow us to accelerate market growth through greater efficiency and standardization.
With each project, we place consumer safety at the forefront, working closely with external partners and regulators to ensure the products we distribute are safe, compliant, and trustworthy. Our platform is designed to operationalize these standards at scale with each market, equipping our team and partners with the tools needed to grow and maintain consumer trust.
Internally, we refer to this transformation as our “v2 platform.” Drawing on nearly a decade of customer feedback, we’re reimagining the Nabis experience to simplify everyday workflows and create tools that scale with our partners and the broader market. This includes refactoring our existing systems into a more resilient and scalable architecture, delivering iterative improvements and new features to our New York customers, and bringing the experience to parity with California. The final phase of this initiative will be consolidating our applications by migrating California to the new platform.
In this post, we’re sharing our progress to date, including recently launched features that move us closer to this vision, as well as a preview of what’s ahead.
Promotions have arrived in New York
Promotions and discounting are critical sales workflows in the cannabis industry. Whether acquiring new retail leads or retaining existing customers, promotions help keep sales moving and expand a business’s reach.
Throughout Q4 2025, the Nabis Brand team has been heads-down to build an entirely new Promotions engine in New York.
Our Promotions feature enables brands to easily configure discounts on our platform. Brands can offer them in several ways: tiered amounts, percentage off, or Buy X Get Y offers. These promotion types offer flexibility, allowing brands to explore discounting methods to make more and better sales.
For more granular control, we also offer options to apply promotions only to cash-on-delivery orders and to schedule promotions to automate planning ahead.
Configuring promotions extends discounts beyond the brand order form. For any promotion made available to the Nabis Marketplace, retailers will also be able to see available offers on your brand page and product cards that apply at checkout, reducing a step to edit orders to apply any promotional pricing.
Roles and permissions for more granular control
As our v2 platform continues to scale and evolve with more features, we are constantly scrutinizing how we can improve the Nabis application at its core. These considerations are critical to help the platform scale with solid pre-requisite components. A critical example of this is security.
To improve the experience for brands and enhance security controls, we are introducing more granular roles and permissions.
From small businesses to enterprises, ensuring users have appropriate permission levels is critical to safeguard access and workflows. Our new role-based access control paradigm gives brands the highest degree of flexibility to manage what their users can access, interact with, and modify on the platform.
Each new feature will include a set of permissions, allowing brand administrators to configure custom, specialized roles for each user. Users can have multiple roles, allowing brands to carve specific permissions into role buckets. If a user manages both inventory and discounts, they can be granted access to those areas of the portal without creating an additional third role.
A multi-state Nabis Marketplace, rebuilt from the ground up
Over the past year, our Retailer team has been focused on a comprehensive rebuild of the Nabis Marketplace and retailer experience. Last summer, we launched an entirely new version of the Marketplace for our New York retailers, marking the first major step in this transformation. Since then, we’ve been working to bring the experience to full feature parity with California, including the rollout of a redesigned Nabis BillPay.
This refactor wasn’t just a visual update. We rebuilt the underlying architecture to create a platform that is easier to maintain, faster to iterate on, and better positioned to scale. By investing in a more modern and resilient foundation, we’re able to ship improvements more efficiently and introduce new features at a much faster pace, ensuring the Marketplace continues to evolve alongside our retailers’ needs.
With years of feedback from our initial application, we’ve indexed carefully to enable new features that could only be achieved through a refactor. For example, the new Marketplace supports multiple licensed locations and carts, allowing multi-location retailers to place orders in a single step and view account balances across all locations. Gone are the days of needing to switch organizations to manage each location.
Quick adding has become much easier in both grid and cart views, saving users time by eliminating the need to access full product details to add an item to their cart.
Over the coming weeks, California retailer users will begin migrating to the new Nabis Marketplace. We’ll share more details directly as your cohort is invited to the new experience, and we look forward to hearing your feedback to iterate on this product.
Our Engineering Lead for the Retailer team, Joe Longstreet, will share more details in the coming weeks detailing our journey to build the new experience.
The roadmap ahead
Nabis’ roadmap for H1 2026 is all systems go for our v2 transition. Our priorities index on both innovation and refinement. From rebuilding our Inventory, Accounts, and Orders workflows to delivering long-requested features, including additional CRM functionality that shows account information and performance, and bulk editing across workflows to significantly reduce time spent managing information on our portal, we are working to ensure we deliver on what the industry needs most as soon as possible.
We expect a major transition mid-year 2026 to migrate our California users to a modernized, robust, multi-state Nabis portal, full of long-awaited features that will lay the foundation for Nabis to continue scaling and evolving with our partners faster and more effectively.
We welcome your feedback. If you have any considerations you’d like to share with our Product team, please contact us in our Support Portal. If you’re interested in joining us to drive the cannabis industry forward, we have a number of open career opportunities.
